Marketing Ideas for Music Lessons

If you teach music lessons, you might well be one of the lucky few who get to enjoy making a living by living your passion and sharing it with others. Assuming you can keep those lesson slots full. Whether a home studio, music shop, or music school, it can be really challenging to bring new students in and to grow your business.  You also want high quality students. Right? Students who want to be there. Who are excited about their instrument and want to learn.  And, ideally, you want students who want to learn the specific style or method of…

Reviews and testimonials are the key to influencing moms' buying choices - 1 Powerful Marketing Tool You Shouldn't Ignore Especially if You Market to Moms

1 Powerful Marketing Tool You Shouldn’t Ignore (Especially if You Market to Moms)

Could you be one of the many business owners who has overlooked one of the keys to marketing a local business? Let’s ask it this way: When is the last time you checked your business’s listing on Yelp or another review site? Do you know what the reviews about your business say? Many business owners don’t. If that’s you, you’re ignoring a powerful marketing tool. Especially if your target market includes moms. This post covers: Why sites like Yelp and online reviews matter to local businesses Why businesses that market to moms should especially pay attention to and leverage their…

6 Strategies to Help You Actually Get Your Web Content Written

6 Strategies to Help You Actually Get Your Web Content Written

Do you love the strategizing the researching and the planning that goes into content marketing?  Are you one of those people who knows exactly how you want your content marketing to play out? You’ve got your keywords. You’ve got your topics. You’ve got lists of ideas. You might even have an editorial calendar for your blog and social media outlets. But producing the actual content is pretty intimidating. That’s putting it mildly. You stare at a blank page and all the awesome tidbits that had been flowing through your mind disappear. How do people actually write all this stuff? How…

7 Fundamentals for Marketing to Parents Online

Before we can really talk about how to market specifically to moms, parents, and caregivers, we need to make sure some foundational pillars are in place. Nitty-gritty marketing data won’t help you much if you’ve neglected your digital marketing foundation. I’m finding that a lot of my clients need to circle back to these seven fundamental principles so they can actually get traction and results from their content marketing efforts. 1) Evaluate your online presence. Many tourist sites and shopping malls have a map of their facility that is often marked with a red star and the words “you are…